Rock alarm clock

What THE ROCK Is Doing Better Than Everyone Else

This morning, I woke up with The Rock.


His voice sang in my ear, "Goood morning Sunshiiiiine...Geet your caaandy ass out of beed!"

Again, not joking. And this isn’t even the first time it’s happened.

The Rock’s melodic voice has gotten me out of bed EVERY MORNING for the past month!

Now, I already know what you’re thinking.

“Wait, Raj. How did you get Hollywood megastar and WWE People’s Champ Dwayne “The Rock” Johnson to sing you out of bed every morning for a whole month?! Shouldn’t he be on set, or lifting something heavy, or anything other than being your personal alarm clock?!?”

Well, The Rock has news for you.

See, about a month ago, Dwayne "The Rock" Johnson released an alarm clockapp, called Rock Clock, and yes, it’s every bit as epic as it sounds.

So, for the past month, I've gone to bed setting my Rock Clock every night, and waking up to his intense energy every morning.

He sings to you. He beeps at you. He rings over and over and says, “I can do this all day!” And when you turn him off, he sends you a motivational image or video to get your day started right.

I’ve long said The Rock has the BEST personal brand on the planet, and he’s now taken it to the next level.

What is that next level? The fact that he’s now part of my ROUTINE.


How The Rock Got Into Bed With Me

I’ve obvi always been a huge Rock fan, but prior to Rock Clock, I had to seek him out, either watching WWE, or catching one of his movies, going to his Instagram, etc.

I had to proactively make a decision to find The Rock.

But with Rock Clock, I don’t have to go out of my way. He’s in my face, every day.

What Rock did was latch onto my routine. I use an alarm clock already, soRock took what exists that’s part of my routine, and added value to it by making an incredibly entertaining version.

Naturally, I default to Rock Clock the second I learn about it, and now I’m waking up with Rocky every day.

He’s raised his personal brand to the next level by making himself a part of the millions (**deep inhale**) AND MILLIONS of The Rock's fans' routine as well.

The 3-Step Process to Become Part Of A Routine

Truly dope personal brands come from creating your own projects. That could be a newsletter, a blog, a podcast, videos, etc.

Even if you’re not creating anything yet, keep reading, because once you do, you’ll need to know this.

Now, it’s not enough to only create here and there. Trust me, I’ve had experience with that in the past and it doesn’t really get you anywhere. What you want to do is this 3-step process:

  1. Create and release your work

  2. Understand your audience’s routine

  3. Add value and become part of that routine

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How Our Podcast Became Part Of YOUR Routine

Here’s what this process looks like with our Discover Your Inner Awesome Podcast.

  1. Create and release your work

    When we started our Discover Your Inner Awesome Podcast just over a year ago, we were a little sporadic with episode releases. We’d aim for every Monday, but if something came up, we’d bump it by a day, or sometimes go a whole week without releasing an episode.

  2. Understand your audience’s routine

    We know most of you are working during the day, and many of you are either working jobs where you seek out distractions because you don’t like what you do, or working creative jobs where you need something in the background to be your soundtrack. BOOM.

  3. Add value and become part of that routine.

    Knowing that you either need a distraction, or some creative energy while on the job, we know we can be the thing that makes your day better. So, we get our podcast on a consistent schedule, release episodes every Monday, and add value to your weekly routine.

What’s been the result? Well, 51 episodes later we’ve had countless people tell us our podcast helps get them through the day. Our artist friend Liz listens to us while she paints. Our current Master Class student Mary Kate listens to us at her desk as she contemplates her next career move.

We took having to come find us out of the equation, just like Rock did. Every Monday, we push out a new episode, and I send you an email as a reminder.

Our brands add value to your day-to-day, and we’re part of your routine.

Rock Out With My Clock Out

Back to our boy Rocky now. While his alarm clock features a motivational image or video every day, this app isn’t so much about motivation, as much as it is becoming part of my (and millions of others) routine. Like I said before, I go to sleep thinking of The Rock, and wake up thinking of The Rock EVERY DAY!

If our podcast isn’t already part of YOUR routine, you can bet your ass that we’re working towards becoming a part of it.

If you become part of a routine, you take your personal brand to the next level.

What's something you've created that you could make part of a person's routine? Reply back and let me know.

Take care and be awesome today,

Written by Rajiv Nathan

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