Idea Lemon

Discover Your Inner Awesome

We believe in untapped potential. We help people and brands discover their inner awesome through private workshops.

Learn how to talk about yourself and your business in a unique and natural way.



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It's 1:30 am, and I just returned home from a 5-day vacation in the Costa Rican Rainforest with Under30Experiences. I'm so high on life as a result of this trip that I don't even care that I'm in desperate need of sleep, and need to tell you now about how it was a game-changing experience.

The clock struck midnight, 2013 began, and you said to yourself, “THIS year is the year that I (insert resolution here).”

Flash forward 12 months, 2014 happened, and how much progress did you make? If you’re like me, the answer is slim to none. And this isn’t the first time it’s happened, either. 2013 played out much like 2012, 2011, and every year you’ve made a resolution that’s gone unfulfilled.

In November I embarked on the $100 Workweek experiment where I challenged myself to go the entire month spending just $100 each week, cash only. I am happy to report that I successfully completed the month, and I’ve never felt better having zero dollars in my wallet.

Here are the key takeaways from my experiment…

When is the last time you received a letter? We all know in the midst of technology receiving a personal letter from a loved one is really a joyful experience. Writing a letter to someone you care about the most is a beautiful thing to do. 

On my 24th birthday I wrote a post on my personal blog about 24 things I had learned that year. Along with the post, I included a picture of Kobe Bryant, who wears number 24. It was symbolic of how I planned to attack the next year of my life with Kobe-like ferocity, fearlessness, and (necessary) selfishness. Having just celebrated my 25th birthday by speaking at Pecha Kucha on 25 things I learned during my “Kobe Year”, I now give you the longhand, extended version of my presentation. It all started with one realization, which lead to having one hell of a year...