Why No One Wants To Steal Your Idea

I got a question from one of our tribe members, Matt, a few days ago about his concerns over starting a blog.

Your workshop this past Friday left me feeling inspired to start blogging my ideas, but am concerned that my audience could potentially steal my ideas and beat me to market... Is this a real concern, or am I over-analyzing it?

The idea I'm most excited about making a reality is an app. I've done all the groundwork and am ready to start working on creating the app itself, but have no legal guidance. I assume my options are either to hire a lawyer or to censor myself in my blog, but I would greatly appreciate your thoughts (as a successful, experienced blogger).


Like I was going to edit out the part where he compliments me :D

Have you stopped yourself from starting because someone could potentially steal your ideas?

Here’s the deal, YES you’re overanalyzing it. If you have an idea to blog and are scared that someone will steal your ideas, consider the following sequence of events that has to take place:

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  1. They see your idea and like it.

  2. They like it enough to want to steal it.

  3. They have the energy, commitment, and resources to follow through on stealing it.

  4. They take the time to piece together all of your information across dozens of blog posts to figure out how to steal it.

  5. They follow through on stealing it.

That’s assuming a hell of a lot out of another person. Chances are, that person doesn’t exist.

Of course, it’s POSSIBLE someone steals your idea. It’s always POSSIBLE. But is that possibility going to stand in the way of you trying?

I once heard the entrepreneur Ramit Sethi say, “You should be so lucky that someone wants to steal your idea.”

I LOVE that quote. It’s true. Chances are, your idea isn’t worth stealing. At least not at the start anyway. It’s not until you give yourself a chance to flesh out what’s in your head will you come up with something that’s potentially steal-able.

But even then, here’s the big thing to understand about blogging:

A blog is about providing value to a certain group of people. You provide value through information that helps them.

You aren’t creating a blog to release lines of code you’ve created for an app, or share your wireframe sketches (no one would want to read that anyway).

Your blog exists to build influence and relationships. Focus on what your audience struggles with, and arm them with information that will helps understand or overcome those struggles.

You’ll build trust-based relationship with your audience, and if they use information you’ve put out before, they’ll most likely link back to you because of how helpful you were.  <<And look, now I'm linking to him.

So embrace your dopeness, don't wait, and create!

Take care and be awesome today,


Written by Rajiv Nathan

The TWO Reasons Why We Make Important Decisions

Flashback to one year ago. I had just quit my job, took a sick vacation to Belize, was working on Idea Lemon on the side, and LOVING IT. I finally had room to breathe and figure out what I wanted next.


But there was something eating at me during this time.

A few months prior, my girlfriend and I ended our relationship and that feeling off loss/breaking up-ness kept lingering. Anytime I had a moment to my own thoughts, my ex would come up.

Then, from out of nowhere, I find out she’s dating someone new and my world turns completely upside down. Doesn’t it suck when that happens? You experience every negative emotion possible. Anger, betrayal, sadness, hopelessness, the list goes on and on.


What did I do?


My gut reaction said, “I feel like Austin or Portland is calling my name, and now is the perfect time to make a move. My ex and I clearly aren’t getting back together, so this is a great chance for a fresh start. I can get a new job at a new company, live in a new city, and really get out of my comfort zone. I’ve been in Chicago my whole life…now is the time to PUSH my comfort zone. I need to do this!”




Let’s pause the story for a moment. A couple weeks ago, an Idea Lemon tribe member wrote me saying this:


There's so much turmoil going on inside my head and real life career wise.
I work for this corporation but I'm not enjoying it at all. To top it I had a major health issue pop out of nowhere recently.
My head's full of ideas though. I just don't know how to clear up this mess and start living a more meaningful life by starting at a career that I'll actually be comfortable in.


This person is already in turmoil with her career, and then her world gets turned upside down with a major health issue popping up out of nowhere. What should she do?


Back to the story.


I felt destined to get out. Then, suddenly, I changed my mind.

I went from researching companies I could work for in Austin or Portland, to pulling a complete 180, and dedicating myself to Chicago so I could build Idea Lemon.


Why did this happen?


I realized something that changed my decision-making.

I realized WHY we make important decisions.


There are 2 reasons why we make important decisions:

  1. We’re running away from what we fear, or

  2. We’re running towards what we want.


When we’re running away, we make scared decisions. When we’re running towards, we make empowered decisions.

I thought I needed to move cities, but what I really needed was to confront my issues.

It wasn’t about breaking comfort zones, and having new experiences. It was about running away from the city where I was surrounded by memories of my ex.

When it hit me that I was making my decision out of fear, and running away from something, I pumped the brakes and said, ‘No. I can’t do that. I can't live in fear.'


I decided I should run towards what I really wanted: Building my own company in the city I loved.


And I can say with a smile that the last year has been pretty damn awesome.


To our tribe member, RR (the person who wrote me)--You have a million things inside your head, but you have two options for what’s next: Run away, or run toward.


Run toward what you want. Don't run away from what you fear.


Written by Cofounder Rajiv Nathan

Let's Talk About Fear

Halloween is coming up and I am scared. Not because I watch American Horror Story Hotel, or binge episodes of The Walking Dead, (though, I'm sure it doesn't help), but because there is something in my brain controlling me, and I have to kill it! 


We all have fears. You. Me. Even Winnie the Pooh fears the nightmares of Heffalumps and Woozles stealing his honey

Which reminds me, I had a terrible nightmare last night!

There I was, sitting back munchin' on my lunch, when I chomped into a mozzarella stick with a big fat juicy centipede sitting smack dab in the center!

Could you imagine?!

The horror! The agony! The gut-wrenching ickyness of it all... 
How could my dreams do this to me?!
How could they make me eat a mozzarella stick with... GLUTEN!  

*Snap out of it man! You have an email to write.*

Sorry, sorry...what were was I?

Oh, yes - FEARS!
Our fears keep us from the things we want in life.

Like, the time when I was a kid and had to be rescued from the Claustrophobia Tunnel Exhibit at the Museum of Science & Industry.

What I wanted to do, was get to the other end of the long, dark, labyrinth without freaking out. But, my fears had other, more panic-attack-y plans.

Fortunately, as we get older, we find ways to overcome and cope with our fears. For instance, I am now able to float in an isolation space tank for over an hour... and enjoy it!

Unfortunately, the new fears that come to replace those ones are a bit more subtle.

Less this...

More this...

Fears are no longer screaming in my head. They are lurking beneath the surface, filling me with excuses that "justify" not taking action.

Excuses like, "I'm too busy", "I need to do more research", or even "I'll do it later, I'm tired right now".

But let's be real. It's just our fear running around in procrastination pants!

So, what is my "procrastination fear", you ask? 

Honestly... It is writing emails like this and sending them out to you.

It's terrifying!

Putting your thoughts down on a blank page, opening up your vulnerabilities, and broadcasting them to be judged my a sea of strangers... takes some real cojones, if you ask me. Cojones that I often lack.

But, I'm not alone.

We all have some sort of fear within us, disguised as apathy in our life.

  • Asking that girl, or guy out
  • Talking to your boss about wanting a raise
  • Finally quitting that job you hate

I've talked to so many people over the years about why they haven't started the thing they "want" to do.

  • Their blog
  • Their website
  • Their newsletter

The answer always comes back to some sort of excuse like, "I don't have the time". 

Stop lying. You're Scared!

If you really "wanted" to do it, you'd find time to do it. That is unless, you're scared to do it. In which case, we have to address that fear.

Being afraid is OK!

Seriously, who wouldn't be?! After sending this email, MailChimp will literally let me know, in real-time, that you opened this, hated it, and unsubscribed.

It's scary. But, once you get past the fear, it becomes motivating. It becomes a game, or competition with yourself to keep improving. 

Moving from Procrastination to Action!

But, how can you get over that mental barrier of fear?

Simple. The more you do it, the easier it gets!

Just recently, Srinivas Rao, sent me this amazing short he made called “Commit to the Act of Creating".

It was just the kick in the ass I needed to move past my fear. To realize that there won't always be a big life event, or inspirational moment to motivate me to write. I needed to "normalize" writing and make it part of my routine.

So, I set up a series of action triggers to get me on the right path. What do you think?

Trigger >> Action

  1. Wake Up >> Journal: First thing, I empty my brain and practice stream of consciousness writing via 750 Words.

  2. Journal >> Learn: After my brain-dump, I re-fill it with something inspirational, or educational. (books, videos, or various newsletters)

  3. Learn >> Write: Pull an interesting idea from my steam of conscious journal and formalize the thought. If my journal is nothing but "coffee, coffee, coffee...", pull an idea from my "learning" step. Bonus points for merging an idea from each together.

  4. Write >> Post: Send it to the world via the email list, blog, or social channels. Doesn't matter which, so long as it is done.

This system will be tweaked as I use it more, but for right now, it has helped me organize my thoughts to move from fear to action. 

Try it!

Let me know if it worked, or if you have any ideas for making it better. 

For now, I'm done putting off my writing habit for another day. I've given myself permission and am committed to the act of creating. Time for step 4. Time to send this out!

Keep an eye out for more, as I continue my journey towards Creative Confidence. Next up - How to stop comparing yourself to the best-of-the-best while you're still in beginner-mode.

What is something you've wanted to start, but keep putting off?

Leave a comment below :)

Stay Awesome,