Do you smell what The Rock is cookin’?
Better yet, do you remember when The Rock asked that question?
If you’re like me, then you grew up a fan of WWE in the late 1990s. (Where we may begin to differ is that I’m still a WWE fan.) Either way, you most likely know that wrestling served as the platform to launch Dwayne “The Rock” Johnson into international superstardom.
To me, The Rock is quite possibly the best modern example of successful personal branding out there. Because even if you have no clue what “Do you smell what The Rock is cookin’?” means, I’ll bet that you’re familiar with The Rock.
On that note, in personal branding, there are two paths to take. I like to think of them as The Rock Path and The Hulk Hogan path.
On top of that, especially for my Idea Lemon crew, here's a video of me as Hulk Hogan, bodyslamming the topic of personal branding for you, brother!
Take care and be awesome.
What up! My name is Rajiv Nathan and I'm the Cofounder of Idea Lemon. That banana peel you slipped on to land here came from me. That's because I fancy myself a human Curious George, and the yellow hat I chase is life's authentic moments. I share my chase one story at a time through this blog, our email newsletter, and as a rapper.
Oh and I'm a WWE fan 4 lyf!